🔥 DOORS ARE OPEN · $44 Early Bird ends Thu Oct 29 at midnight ET · ends in ⏰ Doors shut Tue Nov 10 at 11:59 PM ET · in 🍂 Doors are closed for 2026. Get on the list for next year. Grab My $44 SeatSave My SeatJoin 2027 List

The one you saw in the ads 👀

THE BLACK FRIDAY BOT 💎

Marina teaches it. The bot helps you build it.

Your Double Down AI implementation assistant, right inside your own Claude. Every day it walks you through that day's workbook assignment using your business, your offer and your people.

  • ✓Turns each day's homework into finished work: hooks, Reel scripts, invitations, Power Packs
  • ✓Runs your Black Friday Sales Math with you and shows every calculation
  • ✓Drafts your posts and messages in YOUR voice, not a copy-paste script
  • ✓Fell behind? It finds your most important next move and gets you caught up
⚡ Fast-action bonus · ends Thu Oct 29, midnight ETJoin today and get the Black Friday Bot 💎 + Pre-Work INSTANTLYEveryone after the deadline waits until Nov 11.
Opens Day 1Your Black Friday Bot 💎 + Pre-Work unlock Nov 11
👠Double Down Black Friday 2026
14-Day Launch Implementation Experience

Marina Simone presents

Girl, we are not posting a Black Friday graphic and praying for sales this year.

You don't need to magically wake up with 10,000 new followers.

You need to know who you're talking to, what you're offering, how to get people interested, and what to do when somebody says, "Tell me more."

That's what we're building together.

"Give me 14 days, and I'll walk you through building your Black Friday launch plan, from your first conversation to your final offer."

🔥 Doors are open · $44 Early Bird

$67 $44 Early Bird ends
Thu, Oct 29 at midnight ET

When the clock hits zero:

  • The price jumps to $67
  • The instant Black Friday Bot 💎 + Pre-Work access bonus is gone (everyone else waits until Nov 11)
Yes! Lock In My $44 SeatEarly Bird · ends Thu Oct 29 at midnight ET⚡ Instant Access To THE BLACK FRIDAY BOT 💎💎 THE BLACK FRIDAY BOT included · unlocks Nov 11
LIVENov 11 – Nov 24
⏰ $44 Early Bird ends Thu Oct 29 · midnight ET ☀️ New training every morning · 8 AM ET 🌙 Live with Marina every night · 8 PM ET
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14 DAYS · REAL IMPLEMENTATION · ONE COMPLETE BLACK FRIDAY LAUNCH SYSTEM
Yes, I'm Ready To Double Down$44 Early Bird · until Thu Oct 29 at midnight ET$67 · doors shut Tue Nov 10⚡ Instant Access To THE BLACK FRIDAY BOT 💎💎 THE BLACK FRIDAY BOT included · unlocks Nov 11
  • 14 daily trainings, Nov 11–24
  • 14 nights live with me on Zoom
  • 2026 implementation workbook + Launch Command Center
  • THE BLACK FRIDAY BOT 💎
  • Join by Oct 29 = start TODAY

Doors are closed for 2026 🍂

We're already inside doing the work. Get on the list and you'll be first in line next year.

Put Me On The 2027 List
BUILD THE SYSTEM BEFORE THE SALE 🍂 THE BLACK FRIDAY BOT 💎 14 DAYS OF BUILDING 👠 FIRST-TO-KNOW LIST 📝 POWER PACKS 🛍️ TEXT-TO-CASH 📲 LAUNCH COMMAND CENTER 🚀 NO MORE HOPE-AND-PRAY 💅 DOUBLE DOWN 🍁 BUILD THE SYSTEM BEFORE THE SALE 🍂 THE BLACK FRIDAY BOT 💎 14 DAYS OF BUILDING 👠 FIRST-TO-KNOW LIST 📝 POWER PACKS 🛍️ TEXT-TO-CASH 📲 LAUNCH COMMAND CENTER 🚀 NO MORE HOPE-AND-PRAY 💅 DOUBLE DOWN 🍁

Who you're building with

This isn't my first Black Friday rodeo.

I've spent years teaching entrepreneurs how to stop relying on random posts and start building a business with intention. And if there's one thing I know, it's this:

A good sale doesn't magically fix a business that hasn't prepared its audience.

⭐ Yahoo Finance Top 10 Branding Coach 👠 In network marketing since 2012 📖 Author, Messy to Millions
Zoom grid of past Double Down Black Friday participants

Social sellers, affiliates, network marketers and coaches inside a past Double Down. Receipts are further down. 👇

Be honest with me

Let me guess how your last Black Friday went…

You waited for the company to announce the specials.

You scrambled to find graphics.

You posted the deals.

You refreshed your phone approximately 47 times.

Somebody commented "INFO."

You sent a link.

Then you sat there wondering why nobody bought.

And somewhere along the way, you convinced yourself you needed more followers.

No, love. You needed a launch plan.

Because posting a discount isn't the same as preparing somebody to buy.

👀 Your audience needs to know who you are.

💡 They need to understand how you help them.

🔔 They need a reason to pay attention before the offer drops.

🙋‍♀️ And when somebody raises her hand, you need to know what to do NEXT.

We're not doing another hope-and-pray Black Friday.

⏰ $44 Early Bird ends Thu Oct 29 at midnight ET

And here's the kicker 📈

The buyers aren't the problem. They're already shopping.

Black Friday and Cyber Monday break records almost every single year. Your next customer is scrolling on the phone in her hand. The question is whether she's buying from you or a big-box store.

2026 U.S. holiday online sales$275.1Bforecast, up 6.7% from last year (Nov 1 – Dec 31)
Black Friday 2026 · online$12.9Bforecast, up 9.2%: the fastest-growing big day
Cyber Week 2026 · 5 days$47.5Bforecast from Thanksgiving through Cyber Monday

Black Friday + Cyber Monday keep breaking records

U.S. online spending per day, in billions of dollars
Black FridayCyber Monday2026 = Adobe forecast
$0B
$4B
$8B
$12B
$16B
$9.8B9.8
$12.4B12.4
$10.8B10.8
$13.3B13.3
$11.8B11.8
$14.25B14.25
$12.9B12.9
$15.1B15.1
2023
2024
2025
2026forecast
See the numbers
YearBlack FridayCyber Monday
2023$9.8B$12.4B
2024$10.8B$13.3B
2025$11.8B$14.25B
2026 (forecast)$12.9B$15.1B
Shopping from a phone of Thanksgiving Day online spend in 2026 is set to come from phones, a record. Your posts live right there.
Social media sales +56.5% jump in social media's share of Cyber Monday 2025 sales, and social is set for the biggest gain again in 2026.

Sources: Adobe Digital Insights, 2026 holiday forecast (Sept 2026) and Cyber Week recaps for 2025, 2024 and 2023. 2026 figures are forecasts. Market data is not a prediction of your individual results.

The deliverables

You're not just watching trainings. You're building your Black Friday sales system.

Every day has a purpose. Every assignment moves something forward. And by the end, you'll have an actual plan you can use.

Your Power Identity & Vision

Get clear on the business owner you're becoming and what you're actually working toward.

Your Dashboard for Success

Know your revenue goal, sales assumptions, activity targets, and how to track what matters.

Your Warm Audience Plan

Identify the people already connected to you and start meaningful conversations.

Your Strategic Content System

Know who you're speaking to, what problems matter, and how to create content that gets recognized.

Your Conversation Strategy

Turn engagement into genuine conversations and appropriate next steps.

Your First-to-Know List

Build a working place for interested people to request your Black Friday updates.

Your Pre-Launch Experience

Keep people engaged with relevant content, questions, excitement and community.

Your Text-to-Cash Plan

Use Project Broadcast and the right communication tools to stay connected off the algorithm.

Your Black Friday Power Packs

Organize offers, bundles, order bumps and pricing into customer-friendly options.

Your FOMO Wall & Referral Plan

Create visible excitement and invite existing relationships to introduce you to others.

Your 3-3-3 Activity System

Build repeatable sales activity and accountability, with a team or solo.

Your Launch Command Center

Your launch dates, communications, offers, buying instructions, follow-ups and priorities, in one place.

"That's not another notebook full of ideas, love. That's a BUSINESS SYSTEM."

⏰ $44 Early Bird ends in

You don't have to be in network marketing to Double Down.

This isn't about which company you're with. It's about knowing how to lead an audience, communicate value, create buying interest, and make an offer.

Your business is the vehicle. Your voice, strategy and relationships are what make it yours.

👠

Network marketers

Build personal-brand authority, warm audience activity and launch momentum beyond the company graphics.

🔗

Affiliate marketers

Build an engaged audience, communicate your recommendations and prep your promos.

🎤

Coaches & consultants

Turn your authority and lived experience into content, conversations and a launch plan for your services.

💻

Digital product creators

Prep your digital offers, content, checkout add-ons, order bumps and bundles.

🎓

Course creators

Build interest and anticipation before enrollment opens or your holiday promo drops.

📦

Ecommerce & product sellers

Package products, activate customers, create referral opportunities and market your holiday offers.

🛍️

Direct sellers

Build warm relationships and get ready for timely product announcements.

Not for you if…

You want instant gratification without the work, won't follow the steps, or you're a Negative Nancy. #Byeeeee 💅

Different businesses. Different offers. Same problem: people can't buy what they don't know about, and they don't buy just because you posted a graphic.

The journey

Four phases. Fourteen days. One launch plan.

01Days 1–3

Become the Leader

Identity, vision, goals and your Dashboard for Success.

"We're starting with YOU, because I don't want you building this launch from fear, confusion, or somebody else's identity."

02Days 4–7

Activate Your Audience

Warm contacts, recognition-based content, strategic Reels, meaningful comments and deeper conversations.

"You're going to stop waiting to be discovered and start intentionally connecting with the people you're meant to serve."

03Days 8–12

Build the Buying Momentum

First-to-Know List, pre-launch experience, Project Broadcast, Power Packs and your FOMO Wall.

"Now we're giving interested people a place to go, a reason to stay engaged, and clear options when it's time to shop."

04Days 13–14

Execute the Launch

Daily blitzes, team or solo accountability, waitlist engagement, referrals and launch readiness.

"Because a beautiful plan is cute. But the goal is to actually USE IT."

Want the receipts on every single day? Here you go. 👇

The complete 14-day curriculum

New training drops every morning at 8 AM ET. Tap any day to see exactly what you'll build.

Phase 1 · Become the Leader
1Nov 11Become her before the sale.Identity Activation
Get clear on the woman and business owner you're becoming. Name the beliefs and behaviors keeping you from showing up, and activate your personal authority.
You'll buildYour identity statement, three power words, and a visibility commitment.
2Nov 12See her. Feel it. Build it.Vision-to-Reality Power Play
Give your Black Friday goal real meaning, and build the vision behind the revenue target.
You'll buildYour (required!) vision board and a specific launch goal.
3Nov 13Know your numbers. Lead your activity.Dashboard for Success
Break your revenue goal into realistic sales assumptions and track the daily activity that actually moves it.
You'll buildYour goal calculation and your universal Dashboard for Success.
Phase 2 · Activate Your Audience
4Nov 14Your next sale may already know you.Multi-Channel Audience Activation
Identify your warm contacts and start using the right channels to invite and reconnect, without being weird about it.
You'll buildYour warm audience list, channel plan, and conversation invitations.
5Nov 15Stop posting like a customer. Start showing up like a brand.Brand & Content Activation
Get specific about your audience, their actual problems, and the words they use to describe them.
You'll buildMicro-niche clarity, audience research, and original content hooks.
6Nov 16One message. The right format. A clear next step.Strategic Content & Reels
Learn the three formats that do the heavy lifting: relatable, talking-head, and promotional content.
You'll buildStrategic content scripts and a seven-day content plan.
7Nov 17Stop dropping emojis. Start building relationships.Comment-to-Cash Power Play
Use thoughtful engagement and deeper conversations to spot who's genuinely interested.
You'll buildA profile audit, a commenting strategy, and your conversation process.
Phase 3 · Build the Buying Momentum
8Nov 18Build the line before you open the doors.First-to-Know & Waitlist-to-Wallet
Create a simple way for interested people to request your upcoming Black Friday info.
You'll buildA working First-to-Know List, signup process, welcome message, and nurture plan.
Automation is optional. A working list is not.
9Nov 19Don't just build the list. Build the experience.Pre-Launch Party Power Play
Give your subscribers a reason to stay engaged with an intentional pre-launch experience.
You'll buildYour pre-launch engagement plan.
A three-day free challenge is optional.
10Nov 20Get off the algorithm. Get into the conversation.Text-to-Cash Power Play
Learn how to use Project Broadcast and SMS marketing as part of a wider communication strategy.
You'll buildAn SMS campaign plan, useful message templates, and an audience organization strategy.
Project Broadcast is the recommended tool, not a required purchase.
11Nov 21Stop selling one thing when you can package more value.Power Pack Formula
Create customer-friendly bundles and explore digital order bumps and checkout options. Example: five individual $22 bumps, plus an optional $55 bundle that includes all five.
You'll buildBasic, Middle and Premium offer structures, the graphics to match, and a digital order-bump exercise.
12Nov 22Make the momentum impossible to miss.FOMO Wall Power Play
Turn real First-to-Know interest into visible, celebratory launch anticipation.
You'll buildA physical or digital FOMO Wall, your anchor post, and visibility content.
Phase 4 · Execute the Launch
13Nov 23Stop waiting for motivation. Create the momentum.3-3-3 Power Play
Create focused daily activity with team accountability or your own solo execution routine.
You'll buildYour blitz calendar and an activity or team contest plan.
14Nov 24Don't build all this momentum just to go quiet.Final Launch Power Play
Finish with waitlist engagement, detailed referral posting, and complete launch prep.
You'll buildYour communication calendar, referral strategy, and Black Friday Launch Command Center.
Design preview
Moms and Heels® · 2026 Double Down
Black Friday

Implementation Workbook
14 days · 1 launch plan

Included with your seat

This isn't a workbook you fill out and forget.

This is where your Black Friday launch gets built.

Because I'm not interested in giving you another hundred ideas to screenshot and never use. We're going to:

Write it downMake decisionsBuild the listsDraft the messagesOrganize your offersMap the follow-ups

…and turn all of it into something you can actually execute.

What's inside the 2026 workbook
  • Identity & vision exercises
  • Revenue goal & dashboard worksheets
  • Warm audience planning
  • Audience research
  • Content hooks & scripts
  • Commenting & conversation worksheets
  • First-to-Know List setup
  • Pre-launch engagement planner
  • Text-to-Cash templates
  • Power Pack & order bump planning
  • FOMO Wall plan
  • Team or solo accountability exercises
  • Referral scripts
  • Your final Launch Command Center

Day 14 · where it all comes together

Your Black Friday Launch Command Center

Thirteen days of work, one page you run your launch from. When your company drops the deals at 6 AM and your phone starts buzzing, you're not scrambling. You're opening your Command Center and doing the next thing on it.

📅Launch datesEvery key moment, mapped
📣CommunicationsWhat goes out, where, when
🛍️OffersYour Power Packs, ready
🧾Buying instructionsNo confused customers
🔁Follow-upsNobody falls through
🎯PrioritiesToday's 3 things

Stop collecting strategies. Start completing them.

⏰ $44 Early Bird ends in

You don't have to be the most confident woman in the room to get started. You DO have to be willing to do the work.

Everything below comes from people who went through previous rounds of Double Down. The 2026 version is brand new.

Black Friday totals our past participants reported 💸

Christina Marie$5,204
Ellie Hadley$3,000+
Cheryl Bougie$2,800
Tegan N David$2,290US ($2,763 CDN)
Michelle Caron$1,540+ lots of new leads
Amy Brand$1,204more than doubled last year
Bridget Pawley$1,108all brand-new customers
Audra McGhee Alvarez$1,000
Consistent action
"I implemented Marina's Black Friday strategy for the first time and had my biggest sales day EVER 🎉!! It rocked!"DDBF participant
Team momentum
"I'm so frigging excited about these scripts 👠 No one in our company launches products this way… the whole team is winning. The Power Blitz is insane!"Cath Watters
Clarity + systems
"She has a 'process' that makes sense for everything that I want to launch that I would never think about doing. I'd like to crawl into her brain 😂"Karyn Medeiros
Record month
"My biggest win from last year was that my sales volume was higher than any other month I've ever had! And at that time I'd been with my company for 8 years!"Michelle Caron
Real customers
"I enrolled customers who are still ordering regularly… residual revenue above & beyond the VIP ticket investment."Sue Fetherlin · previous round

FOMO walls our participants actually built 📝

Tara Tipton's FOMO wall Kelci's FOMO wall Sarah Lovely's FOMO wall Andrea Knapp's FOMO wall Dianna's FOMO wall

In their own words 👇

DDBF participant testimonial DDBF participant testimonial
DDBF participant result Leader testimonial: Marina is a genius when it comes to strategizing
From leaders who use Marina's launch strategy

John & Nadya Melton · Top 100 income earners in network marketing. Reached the top rank of their company and helped their team pass $9.3 million in sales.

Brynn Lang · Top leader. Sold over $2.4 million and had the biggest month of her career.

Text thread: John says 9.3 million, Brynn says 2.4

Results shown are individual, not typical, and not a guarantee of your results.

Another marketing training? Girl, you've probably got enough of those.

You do not need another folder full of trainings you swear you're going to watch someday. You need direction. You need a plan. You need to know what to do when somebody comments. When somebody asks for details. When your company finally announces the offers. And when the sale starts.

The random posting approach

Hoping 🙏

  • ✕Wait for the offers
  • ✕Create graphics at the last minute
  • ✕Post everywhere
  • ✕Hope somebody sees it
  • ✕Forget which conversations need follow-up
  • ✕Measure success by likes
The Double Down approach

Prepared 💅

  • ✓Build identity and clarity first
  • ✓Activate the right audiences
  • ✓Create purposeful content
  • ✓Start and deepen conversations
  • ✓Build a First-to-Know List
  • ✓Keep interested people engaged
  • ✓Prepare offers and buying instructions
  • ✓Use coordinated communication channels
  • ✓Track daily sales activity
  • ✓Execute a launch plan

One has you hoping. The other has you prepared.

Everything included

Here's what you're walking into.

The 14-day experience

  • ✓Full 14-day Double Down curriculum · new training every morning at 8 AM ET, Nov 11–24
  • ✓14 nights LIVE with me on Zoom at 8 PM ET, weekends included: questions, homework review, bonus trainings
  • ✓Daily practical assignments
  • ✓Content, conversation and text marketing lessons
  • ✓Power Pack and digital order bump training
  • ✓Referral and accountability strategies (team or solo)
  • ✓Me live in the chat on Black Friday (Nov 27) and Cyber Monday (Nov 30)

The tools you keep

  • ✓The complete 2026 implementation workbook
  • ✓Scripts, planning worksheets and templates
  • ✓Universal Dashboard for Success
  • ✓First-to-Know and pre-launch planning
  • ✓Your Black Friday Launch Command Center
  • ✓THE BLACK FRIDAY BOT 💎 inside Claude, walking you through each day's homework + Pre-Workshop Homework
⚡ Fast-action bonus · ends Thu Oct 29, midnight ETGet THE BLACK FRIDAY BOT 💎 + Pre-Work INSTANTLYEveryone after the deadline gets it Nov 11.
Opens Day 1THE BLACK FRIDAY BOT 💎 + Pre-Work unlock Nov 11

Your path from today to Black Friday

  1. Today

    Grab your seat

    $44 Early Bird price until Thu Oct 29, midnight ET.$67 until doors shut Tue Nov 10.
  2. ⚡ Instantly (bonus)

    Black Friday Bot 💎 + Pre-Work unlock

    Start the work now, two weeks ahead of everybody still waiting on graphics.
  3. Nov 11

    Black Friday Bot 💎 + Pre-Work unlock

    THE BLACK FRIDAY BOT 💎 inside Claude + your homework.
  4. Nov 11 – 24

    14 days of building

    8 AM training drops + 8 PM Zoom with me every night.
  5. Nov 27 + 30

    You launch 🛍️

    Black Friday + Cyber Monday, with me live in the chat both days.

One experience. One decision.

Ready to build the system before the sale?

Double Down Black Friday 2026
$67$44
$67
Closed for 2026

Early Bird price until Thu Oct 29 at midnight ET, then $67

Doors shut Tue Nov 10 at 11:59 PM ET. Once we start, you can't get in.

  • ✓14 daily trainings · Nov 11–24 · 8 AM ET
  • ✓14 nights live with Marina · 8 PM ET
  • ✓The complete 2026 implementation workbook
  • ✓Scripts, templates, Dashboard for Success + Launch Command Center
  • ✓THE BLACK FRIDAY BOT 💎 + Pre-Workshop Homework (instant access before Oct 29 at midnight ET)
  • ✓Marina live in the chat on Black Friday + Cyber Monday
Put Me On The 2027 List

"You don't have to know exactly what you're selling yet. We'll help you organize the plan around what you know, and prepare for the details still coming."

🔒 Secure checkout

Grab your seat right here 👇

Double Down Black Friday 2026 · $44 Early Bird price

Double Down Black Friday 2026 · $67

⏰ Early Bird ends in · buy before Thu Oct 29 at midnight ET = instant Black Friday Bot 💎 access

Billing & Your Info*This offer is not avail to Frequense Affiliates
Payment
ItemQuantityPrice
2026 Double Down Black Friday
1
$44.00
✅ YES! Add the Hypnotic Posture Formula for just $7
The hypnotic session I put on repeat before every big launch ...to calm my nerves and sell like the authority I am. Play it before you go live, post your promo, or send that DM. Your confidence is worth more than a latte. ☕
✅ YES! Add the Grow Your Group Summit + 500-page workbook for $11
Your group is your Black Friday sales floor. Get the Grow Your Group Summit trainings plus the 500-page workbook to fill your group with real buyers before the deals drop.
✅ YES! Add Instagram Story Cash Flow for $27
Turn your Stories into cash flow. with story sequences that get replies, DMs, and “wait, how do I order?” without a single spammy flyer. Perfect for your countdown, your FOMO wall, and launch day.
✅ YES! Mail me a SIGNED copy of Messy to Millions for $22
My book, signed by me and shipped to your door.👠The real story of how I went from messy to millions, plus the mindset you’ll need for your biggest Black Friday yet.
✅ YES! Add the Spammy Tammy Detox A.I Coach + Workshop for $44
Stop sounding like every other flyer in the feed. Your A.I Coach rewrites your posts and DMs so they sound like YOU, and the workshop shows you how to sell without the spam. Get replies instead of crickets.
✅ YES! Add my Holiday Meme Templates for $44
Done-for-you holiday memes that make people laugh, comment, and ask “what is it?” Plug in your product and post. Memes start conversations, and conversations make sales. 💅
🎁 YES! Give me ALL 6 Holiday Cash Flow tools for $77 (save $78!)
Every bonus below in one click: Save 50%Hypnotic Posture Formula, Grow Your Group Summit + 500-page workbook, Instagram Story Cash Flow, my SIGNED Messy to Millions book, the Spammy Tammy Detox A.I Coach + Workshop, AND my Holiday Meme Templates. That’s $155 of tools for $77. ✋ Check this one and skip the rest. It’s all included.
Order summary
ItemQuantityAmount
2026 Double Down Black Friday1$ 44.00
Order Total
$0.00
🔒 Secure checkout⚡ Instant confirmation email⭐ Yahoo Finance Top 10 Branding Coach

⏰ $44 Early Bird ends in · Thu Oct 29 at midnight ET

Questions? I got you.

When does it start?
The second you join, as long as you grab your seat before Thu Oct 29 at midnight ET. That's the fast-action bonus: instant access to THE BLACK FRIDAY BOT 💎 and your Pre-Workshop Homework. THE BLACK FRIDAY BOT 💎 and your Pre-Workshop Homework unlock on Day 1. Day 1 drops Wed Nov 11 at 8 AM ET and Day 14 is Tue Nov 24, so your launch plan is built before Thanksgiving, Black Friday (Nov 27) and Cyber Monday (Nov 30).
How long is the $44 price available?
The $44 Early Bird price ends Thu Oct 29 at midnight ET (11:59 PM). After that it's $67, and the instant Black Friday Bot 💎 + Pre-Work access bonus ends (everyone else gets it Nov 11).
Is this only for network marketers?
Nope. Double Down is built for different business models: network marketing, affiliate marketing, direct sales, coaching, digital products, courses and physical-product businesses.
What if my company hasn't announced Black Friday offers yet?
That's fine, and honestly, it's the point. Most of the launch prep happens before the final deals are released. You'll prep your audience, your list, your messaging and your activity plan, then plug in the offer details when they land.
What if I'm brand new and don't have customers?
You start from where you are. You can build audience clarity, relevant content, real conversations and your First-to-Know List from zero.
Do I have to be good at social media?
No. We teach practical communication and content skills. You don't need to be an influencer to start building relationships.
Do I need to post multiple Reels every day?
No, thank goodness. From Day 5 on, the daily standard is one strategic post, plus meaningful conversations and follow-up.
Do I need expensive software?
No. A working First-to-Know List is required, but automation is optional. Project Broadcast is the SMS platform I recommend, not a mandatory purchase.
Do I have to host a free challenge?
No. Everyone builds a pre-launch engagement experience. A three-day challenge is one optional way to do it.
Do I need a team?
No. Team leaders can use the group activity and contest strategies. Solo entrepreneurs get the solo accountability option.
Will I have an implementation workbook?
Yes. Your seat includes the Double Down 2026 workbook: exercises, planners, scripts, tracking pages and your final Black Friday Launch Command Center.
How much time do I need each day?
Each morning's training is built around one clear move you can knock out in a focused block. Some days take longer depending on your business, especially building your First-to-Know List (Day 8), your Power Packs (Day 11) and your Launch Command Center (Day 14). The live call is every night at 8 PM ET.
What if I can't make 8 PM ET?
Every call is recorded and posted in your portal. Drop your questions in the community before the call and I'll answer them live.
What do I need for the Black Friday Bot?
A Claude account. We walk you through setting up THE BLACK FRIDAY BOT 💎 step by step, and it only takes a few minutes.
Does this guarantee Black Friday sales?
No, and anyone who promises you that is lying to you. Double Down teaches preparation, business activity, marketing skills and launch execution. Your actual sales depend on your offer, audience, activity, pricing, market and plenty of things outside anyone's control.

Love, you can keep doing Black Friday the same way…

You can wait for the deals.

Wait for the graphics.

Wait for somebody to comment.

Wait for the algorithm to love you.

Wait until you feel confident.

And then wonder why another sales season came and went without a real plan.

Or you can decide this is the year you do something different.

✓ You can build your audience.

✓ You can learn how to communicate.

✓ You can create your list.

✓ You can prepare your offers.

✓ You can practice the conversations.

✓ You can build the activity and follow-up system.

✓ And you can walk into Black Friday knowing exactly what your next move is.

You don't need to be perfect. You need to be prepared to take action.

Let's build your Black Friday launch plan together.

— Marina Simone

Moms and Heels®

Moms and Heels® · Double Down Black Friday™ featuring THE BLACK FRIDAY BOT 💎

Earnings and results shown are not typical and are not a guarantee of your results. Testimonials come from participants in previous rounds of Double Down. Individual results vary based on effort, consistency, and many factors outside our control. This is not financial advice.

Per Meta, Instagram, Pinterest, and TikTok rules: this is in no way sponsored, administered, or associated with Facebook, Inc., Instagram, Inc., Pinterest, Inc., or TikTok Inc.

© 2026 Moms and Heels®. All rights reserved.