Doors shut Tue, Nov 10 at 11:59 PM ET: Doors are open

For anyone who watched Black Friday go by last year and thought, "How in the world are they selling so much?"

I almost didn't do Double Down this year.

I had just finished a launch. I was exhausted. Then my phone wouldn't stop.

This is the behind-the-scenes of the Black Friday program my students wouldn't let me skip, and the strategies I used to launch a leader whose team passed $9.3 million in 30 days.

I'm Ready Now$67, with THE BLACK FRIDAY BOT 💎 the second you join

Doors Close Nov 10th Midnight EST

Or keep scrolling. I'm about to tell you everything. 😂

Tap the video for sound 🔊

I wasn't looking for another launch, love.

I had just come off one. I was tired. Sitting this one out sounded like the plan.

But the texts kept coming.

Double Down is famous in my world. My students look forward to it every single year, and I couldn't not do it.

So here we are. And if you're going to be in the room, I want you to know why they keep asking.

The text I kept getting
When does DDBF start this year?
When does DDBF start this year?
When does DDBF start this year?
When does DDBF start this year?
...okay, Heelers. I hear you. 💋
The real problem

So where do people actually get stuck on Black Friday?

It's not that they don't care. It's almost always one of these three.

1

You wait for the deals before you do anything.

What happens

The graphics finally land. You scramble, you post, and your audience hasn't heard from you in weeks.

What we do instead

Get your audience, your list and your messages ready first. Plug in the deals when they land.

2

You think you need more followers.

What happens

You stare at your follower count while the people who already know you never get invited.

What we do instead

Your next sale may already know you. You'll start with real names and real, personal invitations.

3

Somebody comments "INFO" and you send a link.

What happens

Then you refresh your phone approximately 47 times, wondering why nobody bought.

What we do instead

You'll learn how to turn that comment into a real conversation, and you'll know what your next move is.

A good sale doesn't magically fix a business that hasn't prepared its audience.

Wherever you're starting from,
you can start.

Don't have your deals yet?

That's the point. Most of the prep happens before the final deals are released. You'll build the plan now and plug in the details when they land.

Don't have a list yet?

You'll build one. A simple First-to-Know List, manual or automated, so interested people have somewhere to go before your sale opens.

Don't have a team?

You don't need one. Team leaders get the group activity and contest strategies. Solo entrepreneurs get the solo accountability option.

Yes, I Want In

Doors Close Nov 10th Midnight EST

Marina Simone

Wait, who am I, and why do they keep texting?

I'm Marina Simone, and I've spent years teaching entrepreneurs to stop relying on random posts and start building a business on purpose.

This isn't my first Black Friday rodeo. 👠

  • Founder of Moms and Heels®
  • In network marketing since 2012
  • Yahoo Finance Top 10 Branding Coach
  • Author of Messy to Millions
Zoom grid of past Double Down Black Friday participants

Social sellers, affiliates, network marketers and coaches inside a past Double Down.

Here's how this year really went.

  1. 1

    The launch ended

    I finished a launch and I was wiped.
  2. 2

    I almost sat out

    I seriously thought about skipping Double Down this year.
  3. 3

    The texts came

    "When does DDBF start this year?" Again. And again.
  4. 4

    I couldn't not

    So the doors are open, and the 2026 version is brand new.

And this is why they keep asking.

$9.3M

John & Nadya Melton

I launched John using these same Double Down strategies. Their team passed $9.3 million in sales in 30 days.

$2.4M

Brynn Lang

A top leader using my launch strategy. Over $2.4 million in sales, and the biggest month of her career.

Text thread: John says 9.3 million, Brynn says 2.4

These are sales totals from established leaders, not income, and they aren't typical. Your results will depend on your offer, your audience and the work you put in.

Don't have a team like that? You don't need one.

Here are Black Friday totals past participants reported.

Christina Marie
$5,204
Ellie Hadley
$3,000+
Cheryl Bougie
$2,800
Tegan N David
$2,290 US
Michelle Caron
$1,540+
Amy Brand
$1,204
Bridget Pawley
$1,108
Audra McGhee Alvarez
$1,000

Bridget's sales were all brand-new customers. Amy more than doubled her year before. Results are individual, not typical and not a guarantee.

"My biggest win from last year was that my sales volume was higher than any other month I've ever had!"Michelle Caron
"No one in our company launches products this way… the whole team is winning."Cath Watters
"She has a 'process' that makes sense for everything that I want to launch."Karyn Medeiros
Tara Tipton's FOMO wall Kelci's FOMO wall Sarah Lovely's FOMO wall Andrea Knapp's FOMO wall Dianna's FOMO wall

FOMO walls our participants actually built. 📝

Double Down participant testimonial Double Down participant testimonial Double Down participant result
So okay, Heelers. Here it is, all in one place.

Double Down Black Friday 2026

14 days. One complete Black Friday launch plan. Built by you, with me and THE BLACK FRIDAY BOT 💎.

Your homework, finished

THE BLACK FRIDAY BOT 💎

Marina teaches it. The bot helps you build it. It's the one you saw in the ads, and it lives right inside your own Claude.

  • Yours the second you join, along with your pre-work, with lifetime access
  • Turns each day's homework into finished work using your business, your offer and your people
  • Runs your Black Friday Sales Math with you and shows every calculation
  • Drafts your posts and messages in your voice, not a copy-paste script
  • Fell behind? It finds your most important next move and gets you caught up
Me, every day

14 days of training and 14 nights live

  • New training every morning at 8 AM ET, Nov 11 to 24
  • Live with me on Zoom every night at 8 PM ET, weekends included
  • Can't make it? Every call is recorded and posted in your portal
  • Me live in the chat on Black Friday and Cyber Monday
Your plan, on paper

The 136-page 2026 workbook

  • Scripts, worksheets, templates and your Dashboard for Success
  • Your Black Friday Launch Command Center, so launch day has a plan
  1. Days 1 to 3

    Become the leader

    Identity, vision, goals and your numbers.
  2. Days 4 to 7

    Activate your audience

    Warm contacts, strategic content and deeper conversations.
  3. Days 8 to 12

    Build buying momentum

    First-to-Know List, pre-launch, Text-to-Cash, Power Packs and your FOMO Wall.
  4. Days 13 to 14

    Execute the launch

    Daily blitzes, referrals and your Launch Command Center.

What you'll walk away with

  • Your revenue goal, broken down into daily activity
  • A warm list of real people and a plan to invite them
  • Content that speaks to somebody, not everybody
  • A conversation process for when someone says "tell me more"
  • A working First-to-Know List
  • A text plan that gets you off the algorithm
  • Basic, Middle and Premium Power Packs, ready to sell
  • One Command Center to run your launch from

Here's what you're walking into.

The 14-day curriculumDay 1Become her before the sale.Day 3Know your numbers.Day 5Show up like a brand.Day 8Build the line.LaunchCommandCenterLaunch datesOffersFollow-upsLive with Marina, 8 PM ET, every nightNew training every morning, 8 AM ETMOMS AND HEELS®DoubleDownBlack Friday2026 ImplementationWorkbook14 days. 1 launch plan.THE BLACKFRIDAY BOT 💎HEYYYY, LOVE! 💎👠Marina's bringing thetraining. I help you build.STARTWhat day are youworking on?
  • 14 daily trainings, Nov 11 to 24$297
  • 14 nights live with me at 8 PM ET, plus replays$497
  • THE BLACK FRIDAY BOT 💎, instantly, with lifetime access$197
  • The 136-page 2026 implementation workbook$97
  • Scripts, templates and Dashboard for Success$47
  • Your Black Friday Launch Command Center$47
  • Bonus: your pre-work, instantly$27
  • Bonus: me live in the chat on Black Friday and Cyber Monday$97
  • Bonus: a complimentary Brand Signal Audit, if you haven't had one in 2026$497*

Total value: $1,306

Doors are closed for 2026. 🍂

Today's priceOnly $67
Give Me Everything

Doors Close Nov 10th Midnight EST

*The audit is only for students who haven't had one in 2026, so it isn't counted in the total. Values are Marina's own estimates of what each piece is worth.

Grab your seat right here 👇

Doors shut Tue, Nov 10 at 11:59 PM ET. Once we start, you can't get in.

Billing & Your Info*This offer is not avail to Frequense Affiliates
Payment
ItemQuantityPrice
Double Down Black Friday 2026
1
$67.00
✅ YES! Add the Hypnotic Posture Formula for just $7
The hypnotic session I put on repeat before every big launch ...to calm my nerves and sell like the authority I am. Play it before you go live, post your promo, or send that DM. Your confidence is worth more than a latte. ☕
✅ YES! Add the Grow Your Group Summit + 500-page workbook for $11
Your group is your Black Friday sales floor.Get the Grow Your Group Summit trainings plus the 500-page workbook to fill your group with real buyers before the deals drop.
✅ YES! Add Instagram Story Cash Flow for $27
Turn your Stories into cash flow.with story sequences that get replies, DMs, and “wait, how do I order?” without a single spammy flyer. Perfect for your countdown, your FOMO wall, and launch day.
✅ YES! Mail me a SIGNED copy of Messy to Millions for $22
My book, signed by me and shipped to your door.👠The real story of how I went from messy to millions, plus the mindset you’ll need for your biggest Black Friday yet.
✅ YES! Add the Spammy Tammy Detox A.I Coach + Workshop for $44
Stop sounding like every other flyer in the feed. Your A.I Coach rewrites your posts and DMs so they sound like YOU, and the workshop shows you how to sell without the spam. Get replies instead of crickets.
✅ YES! Add my Holiday Meme Templates for $44
Done-for-you holiday memes that make people laugh, comment, and ask “what is it?” Plug in your product and post. Memes start conversations, and conversations make sales. 💅
🎁 YES! Give me ALL 6 Holiday Cash Flow tools for $77 (save $78!)
Every bonus below in one click: Save 50%Hypnotic Posture Formula, Grow Your Group Summit + 500-page workbook, Instagram Story Cash Flow, my SIGNED Messy to Millions book, the Spammy Tammy Detox A.I Coach + Workshop, AND my Holiday Meme Templates. That’s $155 of tools for $77. ✋ Check this one and skip the rest. It’s all included.
Order summary
ItemQuantityAmount
Double Down Black Friday 20261$ 67.00
Order Total
$0.00
* 100% Secure & Safe Payments *

You've got questions.
I've got answers.

What if my company hasn't announced its Black Friday offers yet?

That's fine, and honestly, it's the point. You'll prep your audience, your list, your messaging and your activity plan, then plug in the details when they land.

Is this only for network marketers?

Nope. It's built for network marketers, affiliates, direct sellers, coaches, course and digital product creators, and physical-product businesses.

What if I'm brand new and don't have customers?

You start from where you are. You can build audience clarity, relevant content, real conversations and your First-to-Know List from zero.

When does it start?

THE BLACK FRIDAY BOT 💎 and your pre-work are yours the second you join. Training Day 1 drops Wed, Nov 11 at 8 AM ET and Day 14 is Tue, Nov 24, so your plan is built before Black Friday (Nov 27) and Cyber Monday (Nov 30).

What if I can't make 8 PM ET?

Every call is recorded and posted in your portal. Drop your questions in the community before the call and I'll answer them live.

How much time do I need each day?

Each morning's training is built around one clear move you can knock out in a focused block. Some days take longer, especially your First-to-Know List (Day 8), Power Packs (Day 11) and Launch Command Center (Day 14).

Do I need to post multiple Reels every day?

No, thank goodness. From Day 5 on, the daily standard is one strategic post, plus meaningful conversations and follow-up.

What do I need for THE BLACK FRIDAY BOT 💎?

A Claude account. We walk you through setting up THE BLACK FRIDAY BOT 💎 step by step, and it only takes a few minutes.

Does this guarantee Black Friday sales?

No, and anyone who promises you that is lying to you. Double Down teaches preparation, business activity, marketing skills and launch execution. Your sales depend on your offer, audience, activity, pricing, market and plenty of things outside anyone's control.

One last thing, love.

I almost skipped this year.

I'm so glad my students wouldn't let me.

No more waiting on the graphics.

No more refreshing your phone.

No more hope-and-pray Black Fridays.

You don't need to be perfect. You need to be prepared to take action.

I'm Ready To Double Down$1,306 in value for $67

Doors Close Nov 10th Midnight EST

Doors are closed for 2026. 🍂

Let's Double Down! 👠💸💋

Marina

Earnings and results shown are not typical and are not a guarantee of your results. Team and individual sales figures are sales totals, not income or profit. Testimonials come from participants in previous rounds of Double Down or leaders who used Marina's launch strategy. Individual results vary based on effort, consistency, and many factors outside our control. This is not financial advice.

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