The one you saw in the ads 👀
THE BLACK FRIDAY BOT 💎Marina teaches it. The bot helps you build it.
Your Double Down AI implementation assistant, right inside your own Claude. Every day it walks you through that day's workbook assignment using your business, your offer and your people.
Marina Simone presents
You don't need to magically wake up with 10,000 new followers.
You need to know who you're talking to, what you're offering, how to get people interested, and what to do when somebody says, "Tell me more."
That's what we're building together.
"Give me 14 days, and I'll walk you through building your Black Friday launch plan, from your first conversation to your final offer."
$67 $44 Early Bird ends
Thu, Oct 29 at midnight ET
When the clock hits zero:
We're already inside doing the work. Get on the list and you'll be first in line next year.
Put Me On The 2027 ListWho you're building with
I've spent years teaching entrepreneurs how to stop relying on random posts and start building a business with intention. And if there's one thing I know, it's this:
A good sale doesn't magically fix a business that hasn't prepared its audience.
Social sellers, affiliates, network marketers and coaches inside a past Double Down. Receipts are further down. 👇
Be honest with me
You waited for the company to announce the specials.
You scrambled to find graphics.
You posted the deals.
You refreshed your phone approximately 47 times.
Somebody commented "INFO."
You sent a link.
Then you sat there wondering why nobody bought.
And somewhere along the way, you convinced yourself you needed more followers.
No, love. You needed a launch plan.
Because posting a discount isn't the same as preparing somebody to buy.
👀 Your audience needs to know who you are.
💡 They need to understand how you help them.
🔔 They need a reason to pay attention before the offer drops.
🙋♀️ And when somebody raises her hand, you need to know what to do NEXT.
⏰ $44 Early Bird ends Thu Oct 29 at midnight ET
And here's the kicker 📈
Black Friday and Cyber Monday break records almost every single year. Your next customer is scrolling on the phone in her hand. The question is whether she's buying from you or a big-box store.
| Year | Black Friday | Cyber Monday |
|---|---|---|
| 2023 | $9.8B | $12.4B |
| 2024 | $10.8B | $13.3B |
| 2025 | $11.8B | $14.25B |
| 2026 (forecast) | $12.9B | $15.1B |
Sources: Adobe Digital Insights, 2026 holiday forecast (Sept 2026) and Cyber Week recaps for 2025, 2024 and 2023. 2026 figures are forecasts. Market data is not a prediction of your individual results.
The deliverables
Every day has a purpose. Every assignment moves something forward. And by the end, you'll have an actual plan you can use.
Get clear on the business owner you're becoming and what you're actually working toward.
Know your revenue goal, sales assumptions, activity targets, and how to track what matters.
Identify the people already connected to you and start meaningful conversations.
Know who you're speaking to, what problems matter, and how to create content that gets recognized.
Turn engagement into genuine conversations and appropriate next steps.
Build a working place for interested people to request your Black Friday updates.
Keep people engaged with relevant content, questions, excitement and community.
Use Project Broadcast and the right communication tools to stay connected off the algorithm.
Organize offers, bundles, order bumps and pricing into customer-friendly options.
Create visible excitement and invite existing relationships to introduce you to others.
Build repeatable sales activity and accountability, with a team or solo.
Your launch dates, communications, offers, buying instructions, follow-ups and priorities, in one place.
"That's not another notebook full of ideas, love. That's a BUSINESS SYSTEM."
⏰ $44 Early Bird ends in
This isn't about which company you're with. It's about knowing how to lead an audience, communicate value, create buying interest, and make an offer.
Your business is the vehicle. Your voice, strategy and relationships are what make it yours.
Build personal-brand authority, warm audience activity and launch momentum beyond the company graphics.
Build an engaged audience, communicate your recommendations and prep your promos.
Turn your authority and lived experience into content, conversations and a launch plan for your services.
Prep your digital offers, content, checkout add-ons, order bumps and bundles.
Build interest and anticipation before enrollment opens or your holiday promo drops.
Package products, activate customers, create referral opportunities and market your holiday offers.
Build warm relationships and get ready for timely product announcements.
You want instant gratification without the work, won't follow the steps, or you're a Negative Nancy. #Byeeeee 💅
Different businesses. Different offers. Same problem: people can't buy what they don't know about, and they don't buy just because you posted a graphic.
The journey
Identity, vision, goals and your Dashboard for Success.
"We're starting with YOU, because I don't want you building this launch from fear, confusion, or somebody else's identity."
Warm contacts, recognition-based content, strategic Reels, meaningful comments and deeper conversations.
"You're going to stop waiting to be discovered and start intentionally connecting with the people you're meant to serve."
First-to-Know List, pre-launch experience, Project Broadcast, Power Packs and your FOMO Wall.
"Now we're giving interested people a place to go, a reason to stay engaged, and clear options when it's time to shop."
Daily blitzes, team or solo accountability, waitlist engagement, referrals and launch readiness.
"Because a beautiful plan is cute. But the goal is to actually USE IT."
Want the receipts on every single day? Here you go. 👇
New training drops every morning at 8 AM ET. Tap any day to see exactly what you'll build.
Fourteen days of building.
Not fourteen days of sitting there taking notes.
⏰ $44 Early Bird ends Thu Oct 29 at midnight ET
Included with your seat
This is where your Black Friday launch gets built.
Because I'm not interested in giving you another hundred ideas to screenshot and never use. We're going to:
…and turn all of it into something you can actually execute.
Day 14 · where it all comes together
Thirteen days of work, one page you run your launch from. When your company drops the deals at 6 AM and your phone starts buzzing, you're not scrambling. You're opening your Command Center and doing the next thing on it.
Stop collecting strategies. Start completing them.
⏰ $44 Early Bird ends in
You don't have to be the most confident woman in the room to get started. You DO have to be willing to do the work.
Everything below comes from people who went through previous rounds of Double Down. The 2026 version is brand new.
John & Nadya Melton · Top 100 income earners in network marketing. Reached the top rank of their company and helped their team pass $9.3 million in sales.
Brynn Lang · Top leader. Sold over $2.4 million and had the biggest month of her career.
Results shown are individual, not typical, and not a guarantee of your results.
You do not need another folder full of trainings you swear you're going to watch someday. You need direction. You need a plan. You need to know what to do when somebody comments. When somebody asks for details. When your company finally announces the offers. And when the sale starts.
One has you hoping. The other has you prepared.
Everything included
One experience. One decision.
Early Bird price until Thu Oct 29 at midnight ET, then $67
Doors shut Tue Nov 10 at 11:59 PM ET. Once we start, you can't get in.
"You don't have to know exactly what you're selling yet. We'll help you organize the plan around what you know, and prepare for the details still coming."
🔒 Secure checkout
Double Down Black Friday 2026 · $44 Early Bird price
Double Down Black Friday 2026 · $67
⏰ Early Bird ends in · buy before Thu Oct 29 at midnight ET = instant Black Friday Bot 💎 access
⏰ $44 Early Bird ends in · Thu Oct 29 at midnight ET
You can wait for the deals.
Wait for the graphics.
Wait for somebody to comment.
Wait for the algorithm to love you.
Wait until you feel confident.
And then wonder why another sales season came and went without a real plan.
Or you can decide this is the year you do something different.
✓ You can build your audience.
✓ You can learn how to communicate.
✓ You can create your list.
✓ You can prepare your offers.
✓ You can practice the conversations.
✓ You can build the activity and follow-up system.
✓ And you can walk into Black Friday knowing exactly what your next move is.
You don't need to be perfect. You need to be prepared to take action.
⏰ $44 Early Bird ends Thu Oct 29 at midnight ET
I'm Ready To Double Down$44 Early Bird · until Thu Oct 29 at midnight ET$67 · doors shut Tue Nov 10⚡ Instant Access To THE BLACK FRIDAY BOT 💎💎 THE BLACK FRIDAY BOT included · unlocks Nov 11Let's build your Black Friday launch plan together.
— Marina Simone